Published January
2004
Event
center’s naming rights attract interest
By
David Olson
Herald Writer
At least three companies
are considering buying the naming rights to the Everett Events Center,
a top official with the agency that runs the facility said in December.
“The one that’s shown
the most interest is a local company,” said Fred Safstrom, Everett Public
Facilities District executive director.
“It’s far enough
along that they’ve received a presentation, and at this point are in the
process of consideration. It’s probably been the most encouraging point
we’ve been at in selling the naming rights.”
A Washington, D.C.-based
consultant with expertise in sports arenas told the district in 2002 that
it could expect about $500,000 a year for the naming rights.
Safstrom said the
number being discussed “would be in that range in total for a 10-year
deal.”
Safstrom said the
company most seriously considering a deal could make a decision by this
month.
In addition to the
local company, “two national companies with a local presence” have expressed
interest, Safstrom said.
The center has three
components: an arena, a community ice rink and a conference center. Safstrom
said the public facilities district is considering proposals to give different
names to each part of the center.
Cleveland-based Sports
Facilities Marketing Group is marketing the center and will earn 7 percent
of the income from the naming rights.
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